The Buttpillow® was featured in 100 newspapers due to its “shock value.” The word “Butt” was shocking in 2002. You can check it out if you go to newspapers.com. We can’t link to the articles because you need to pay for them now; but you can look it up on newspapers.com.
Luckily, we had kept some paper copies featured below:
Buttpillow® in newspapers:
Miami Herald Business Section Cover – April 26, 2002, “Marketing Butt Pillow a pain in the rear,” by John Dorschner
The Buttpillow® – April 26, 2002, p. 2
In April, 2002, The Buttpillow® was featured on the cover of the Miami Herald Business Section. When The Miami Herald was contacted by Nora Rojas, they thought The Buttpillow® was an April fools joke.
The Buttpillow® was mis-printed the “Butt Pillow,” in the Miami Herald, and other newspapers that picked up the article.
Our four different cushion models (at that time) were sent to The Herald to prove we were real:
- Buttpillow®-Ergo, Jr.;
- Buttpillow®-Original; and
April 26, 2002, Miami Herald article continued from cover, “Butt Pillow idea grabs developer by the seat of her pants”
Mr. Dorschner quoted a co-worker, Brenda Krebs, “It’s great, but they’ve got to change the name.”
Experts agree Buttpillow® is “shocking”
Mr. Dorschner contacted some experts. One expert, Stan Eichelbaum, said the name was “asinine.”
Another expert, Al Ries, said, “A name needs shock value. . .Butt Pillow may be over the line but my instinct would be go more toward shock than mild.” Mr. Ries added, “This is a very serious marketing problem.”
The Buttpillow® on Deco Drive
The Buttpillow® was featured on Deco Drive, a news show here in Miami. Loomos, Dr. Salinger, and Ms. Rominsky (Ergo-Woman™) were all interviewed.
Deco Drive – Local TV News
St. Paul Pioneer Press Business Cover, “Name doesn’t sit well”– May 3, 2002
St. Paul Pioneer Press Business Section, (continued) from 1C lists The Buttpillow® as “Butt Pillow”
The Santa Fe New Mexican Business Section Cover, May 5, 2002, “A good product – but there’s a problem.”
Marketing … might prove to be a pain in the rear (continued)
The Columbus Dispatch Business Section “First Up,” dated July 27, 2002, titled “A little Cush to spare your tush”
Inventors’ Digest, July/August 2002, “Successful Inventor’s Stories”
Inventors’ Digest® article: “Take a Seat Buttpillows” features The Buttpillow®
This article about The Buttpillow® describes the four embodiments at the time; however, Melanie Loomos is misspelled Melanie Loomis (sic).