The Buttpillow® in the News

Some newspaper archives of The Buttpillow® – Miami Herald; St. Paul Pioneer Press; Santa Fe New Mexican; The Columbus Dispatch; and Inventors Digest® after Pillow with Cantilever Supports Patent. Ergonomic Seating Cushion Patent was not granted until 2003.

The Buttpillow® was featured in 100 newspapers due to its “shock value.”  The word “Butt” was shocking in 2002.  You can check it out if you go to newspapers.com.  We can’t link to the articles because you need to pay for them now; but you can look it up on newspapers.com.   

Luckily, we had kept some paper copies featured below:

Buttpillow® in newspapers:

Miami Herald Business Section Cover – April 26, 2002, “Marketing Butt Pillow a pain in the rear,” by John Dorschner

Newspaper archive regarding The Buttpillow® - April 26, 2002
The Buttpillow® in The Miami Herald Business Section, April 26, 2002, article titled “Marketing Butt Pillow (sic) a pain in the rear,” by John Dorschner

The Buttpillow® – April 26, 2002, p. 2

In April, 2002, The Buttpillow® was featured on the cover of the Miami Herald Business Section.   When The Miami Herald was contacted by Nora Rojas, they thought The Buttpillow® was an April fools joke.  

The Buttpillow® was mis-printed the “Butt Pillow,” in the Miami Herald, and other newspapers that picked up the article. 

Our four different cushion models (at that time) were sent to The Herald to prove we were real:  

  • Buttpillow®-Ergo;
  • Buttpillow®-Ergo, Jr.;  
  • Buttpillow®-Original; and
  • Buttpillow®-Executive.  

April 26, 2002, Miami Herald article continued from cover, “Butt Pillow idea grabs developer by the seat of her pants”  

Newspaper archive regarding The Buttpillow® - April 26, 2002
The Buttpillow® in The Miami Herald Business Section, April 26, 2002, article titled “Marketing Butt Pillow (sic) a pain in the rear,” by John Dorschner

Mr. Dorschner quoted a co-worker, Brenda Krebs, “It’s great, but they’ve got to change the name.”  

Experts agree Buttpillow® is “shocking”

Mr. Dorschner contacted some experts.  One expert, Stan Eichelbaum, said the name was “asinine.”

Another expert, Al Ries, said, “A name needs shock value. . .Butt Pillow may be over the line but my instinct would be go more toward shock than mild.” Mr. Ries added, “This is a very serious marketing problem.”

The Buttpillow® on Deco Drive

The Buttpillow® was featured on Deco Drive, a news show here in Miami.    Loomos, Dr. Salinger, and Ms. Rominsky (Ergo-Woman™) were all interviewed.

Deco Drive – Local TV News

Producer being handed doughnut pillow by Loomos - inventor of Buttpillow®
Deco Drive featuring The Buttpillow® after Miami Herald article regarding the “Pillow with Cantilever Supports” patent. Loomos handing producer a doughnut pillow with Anka in background.

St. Paul Pioneer Press  Business Cover, “Name doesn’t sit well”– May 3, 2002

Newspaper archive dated May 3, 2002 re: The Buttpillow®
The Buttpillow® in St. Paul Pioneer Press article titled “Reporter wonders if “Butt Pillow” will be tough sell – Name doesn’t sit well” – May 3, 2002 – following Loomos’ first patent “Pillow with Cantilever Supports”

St. Paul Pioneer Press Business Section, (continued) from 1C lists The Buttpillow® as “Butt Pillow”

St. Paul Pioneer Press archive re: The Buttpillow®
The Buttpillow® in St. Paul Pioneer Press article titled “Reporter wonders if “Butt Pillow” will be tough sell – Name doesn’t sit well” – May 3, 2002 – following Loomos’ first patent “Pillow with Cantilever Supports”

The Santa Fe New Mexican Business Section Cover, May 5, 2002, “A good product – but there’s a problem.”

THE SANTA FE New Mexican archive re: The Buttpillow®
The Buttpillow® in THE SANTA FE NEW MEXICAN with heading “A good product — but there’s a problem” – May 5, 2002 – titled “Marketing Butt Pillow (sic) might prove to be a pain in the rear.”

Marketing … might prove to be a pain in the rear (continued)

Newspaper Archive of The Buttpillow® - May 5, 2002
The Buttpillow® in THE SANTA FE NEW MEXICAN “A good product — but there’s a problem” – May 5, 2002 – “Marketing Butt Pillow (sic) might prove to be a pain in the rear” continued.

The Columbus Dispatch Business Section “First Up,” dated July 27, 2002, titled “A little Cush to spare your tush” 

Newspaper archive of The Buttpillow® from the Columbus Dispatch
Buttpillow® in the Columbus Dispatch – July 27, 2002 in article titled “A little Cush to spare your tush.”

Inventors’ Digest, July/August 2002, “Successful Inventor’s Stories”

Inventors Digest® cover July/August 2002
Inventors’ Digest® July/August 2002 Cover featuring The Buttpillow® in article titled “Successful Inventors’ Stories” after 1st patent “Pillow with cantilever supports.”

Inventors’ Digest® article: “Take a Seat Buttpillows” features The Buttpillow®

Newspaper archive featuring The Buttpillow®
Inventors’ Digest® July/August 2002 – “Success Stories – Take a Seat BUTTPILLOWS” article featuring The Buttpillow® with spokesperson Anka Romensky after Loomos’ 1st patent “Pillow with Cantilever Supports.”

This article about The Buttpillow® describes the four embodiments at the time; however, Melanie Loomos is misspelled Melanie Loomis (sic). 

Author: Melanie Loomos

I was a court reporter for 10 years then became an inventor. I invented The Buttpillow™ and was granted a patent called the "Pillow with Cantilever Supports." At the same time, I also submitted a patent for "The Carpal Tunnel Chair," which I was advised I did not get. After R&D on The Buttpillow™, the patent for the "Ergonomic Seating Cushion" was filed and later amended to include an embodiment for women during pregnancy. The USPTO granted the "Ergonomic Seating Cushion" patent in late 2002. Subsequently, in 2003, I also invented Ergosoft™ break reminder software to remind people to take breaks with an Ergo-Tip™ so people can identify and minimize ergonomic risk factors around them.

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