Buttpillow™ in the News

Deco Drive – Local TV News

Buttpillow™ inventor handing interviewer cushions
Loomos giving Deco Drive interviewer an air doughnut pillow while Anka (Ergo-Woman™) is getting ready for her interview in the background.

The Buttpillow™ was featured on Deco Drive, a news show here in Miami.    Loomos, Dr. Salinger, and Ms. Rominsky were all interviewed.  Ms. Rominsky had just been in Playboy and the interviewer spent a lot of time talking to her about that.  See below: 

Deco Drive shoot – Anka being interviewed in bikini top with Buttpillow™ tattoo
Woman in bikini on a Buttpillow™ with a Buttpillow™ tattoo
Deco Drive photoshoot – Anka in bikini on a Buttpillow™ with a Buttpillow™ tattoo

Book Cover – “How to Become an Inventor” by James Robert Daniels 

Model in foreground - doctor & lawyer holding a Buttpillow™ - inventor holding patent
Cover of “How To Become An Inventor,” by James Robert Daniels. Anka Rominsky in foreground. Dr. Salinger and lawyer each holding a Buttpillow™ and Loomos holding  patent in background

Buttpillow™ in newspapers:

The Buttpillow™ was featured in 100 newspapers due to its shock value.  The word “Butt” was shocking in 2002.  

You can check it out if you go to newspapers.com.  We can’t link to the articles but you can look it up and buy a copy from newspapers.com.  Luckily, we had kept some paper copies featured below:

Miami Herald Business Section Cover – April 26, 2002, “Marketing Butt Pillow a pain in the rear,” by John Dorschner

In April 2002, The Buttpillow™ was featured on the cover of the Miami Herald Business Section.   When The Miami Herald was contacted, they thought The Buttpillow™ was an April fools joke.  

Our four different cushion models (at that time) were sent to The Herald to prove we were real:  Buttpillow™-Ergo; Buttpillow™-Ergo, Jr.;  Buttpillow™-Original; and Buttpillow™-Executive.  

Mr. Dorschner quoted a co-worker, Brenda Krebs, “It’s great, but they’ve got to change the name.”  Apparently the Buttpillow™, it was mis-printed the “Butt Pillow” even though the trademark was for the Buttpillow™ and design.    

Newspaper article featuring the Buttpillow™
Article that appeared on the cover of the Business Section of the Miami Herald on April 26, 2002, by John Dorschner, titled “Marketing Butt Pillow a pain in the rear,” featuring Nora Rojas and Melanie Loomos (inventor), about www.buttpillow.com

April 26, 2002, Miami Herald article continued from cover, “Butt Pillow idea grabs developer by the seat of her pants”  

Experts agree Buttpillow™ is “shocking”

Mr. Dorschner contacted some experts.  One expert, Stan Eichelbaum, said the name was “asinine.”

Another expert, Al Ries, said, “A name needs shock value. . .Butt Pillow may be over the line but my instinct would be go more toward shock than mild.” Mr. Ries added, “This is a very serious marketing problem.”

Newspaper article featuring the Buttpillow™
Article that appeared on the cover of the Business Section of the Miami Herald on April 26, 2002, by John Dorschner, titled “Marketing Butt Pillow a pain in the rear,” featuring Nora Rojas and Melanie Loomos (inventor), about www.buttpillow.com

St. Paul Pioneer Press  Business Section Cover, May 3, 2002, “Name doesn’t sit well”

St. Paul Pioneer Press newspaper article about The Buttpillow™
Buttpillow™ (misspelled Butt Pillow) in the St. Paul Pioneer Press, dated May 3, 2002, titled “Name doesn’t sit well” under headline: Reporter wonders if “Butt Pillow” will be tough sell

St. Paul Pioneer Press Business Section, (continued) from 1C lists “Butt Pillow”

St. Paul Pioneer Press news article about The Buttpillow™
Article in St. Paul Pioneer Press Business Section dated May 3, 2002, continued from Page 1C titled “Butt Pillow”l – page 3C

The Santa Fe New Mexican Business Section Cover, May 5, 2002, “A good product – but there’s a problem.”

Santa Fe New Mexican article about The Buttpillow™
Buttpillow™ – The Santa Fe New Mexican Business Section Cover dated May 5, 2002, titled “A good product — but there’s a problem”
Santa Fe New Mexican article about The Buttpillow™
Buttpillow™ – The Santa Fe New Mexican Business Section dated May 5, 2002, continued from cover

The Columbus Dispatch Business Section “First Up,” dated July 27, 2002, titled “A little Cush to spare your tush” 

Columbus Dispatch newspaper article featuring the Buttpillow™
Buttpillow™ (misspelled Butt Pillow) “First Up” in The Columbus Dispatch, Saturday July 27, 2002, in an article titled “A little Cush to spare your Tush.”

Inventors’ Digest, July/August 2002, “Successful Inventors’ Stories”

Cover of Inventors' Digest July / August 2002
Cover of Inventors’ Digest, July / August 2002 listing “Successful inventors’ stories”

Inventors’ Digest article: “Take a Seat Buttpillows” features the four Buttpillow™ embodiments

This article about The Buttpillow™ describes the four embodiments at the time; however, Melanie Loomos is misspelled Melanie Loomis.    

Inventors Digest Success Story featuring Buttpillows
Inventors’ Digest, July / August 2002 issue “Success Stories” article “Take a Seat Buttpillows” with photo of “Buttpillow Spokesperson Anka Romensky” – 5 different Buttpillows” misspelled inventor Loomis (Loomos)

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