Deco Drive – Local TV News
The Buttpillow™ was featured on Deco Drive, a news show here in Miami. Loomos, Dr. Salinger, and Ms. Rominsky were all interviewed. Ms. Rominsky had just been in Playboy and the interviewer spent a lot of time talking to her about that. See below:
Book Cover – “How to Become an Inventor” by James Robert Daniels
Buttpillow™ in newspapers:
The Buttpillow™ was featured in 100 newspapers due to its shock value. The word “Butt” was shocking in 2002.
You can check it out if you go to newspapers.com. We can’t link to the articles but you can look it up and buy a copy from newspapers.com. Luckily, we had kept some paper copies featured below:
Miami Herald Business Section Cover – April 26, 2002, “Marketing Butt Pillow a pain in the rear,” by John Dorschner
In April 2002, The Buttpillow™ was featured on the cover of the Miami Herald Business Section. When The Miami Herald was contacted, they thought The Buttpillow™ was an April fools joke.
Our four different cushion models (at that time) were sent to The Herald to prove we were real: Buttpillow™-Ergo; Buttpillow™-Ergo, Jr.; Buttpillow™-Original; and Buttpillow™-Executive.
Mr. Dorschner quoted a co-worker, Brenda Krebs, “It’s great, but they’ve got to change the name.” Apparently the Buttpillow™, it was mis-printed the “Butt Pillow” even though the trademark was for the Buttpillow™ and design.
April 26, 2002, Miami Herald article continued from cover, “Butt Pillow idea grabs developer by the seat of her pants”
Experts agree Buttpillow™ is “shocking”
Mr. Dorschner contacted some experts. One expert, Stan Eichelbaum, said the name was “asinine.”
Another expert, Al Ries, said, “A name needs shock value. . .Butt Pillow may be over the line but my instinct would be go more toward shock than mild.” Mr. Ries added, “This is a very serious marketing problem.”
St. Paul Pioneer Press Business Section Cover, May 3, 2002, “Name doesn’t sit well”
St. Paul Pioneer Press Business Section, (continued) from 1C lists “Butt Pillow”
The Santa Fe New Mexican Business Section Cover, May 5, 2002, “A good product – but there’s a problem.”
The Columbus Dispatch Business Section “First Up,” dated July 27, 2002, titled “A little Cush to spare your tush”
Inventors’ Digest, July/August 2002, “Successful Inventors’ Stories”
Inventors’ Digest article: “Take a Seat Buttpillows” features the four Buttpillow™ embodiments
This article about The Buttpillow™ describes the four embodiments at the time; however, Melanie Loomos is misspelled Melanie Loomis.